Senninha is a comic book character inspired by Formula 1 driver Ayrton Senna. The character is eight years old, loves racing and dreams of being a Formula 1 driver when he grows up. He divides his time between school, his group of friends (pilots like him), and races on his neighborhood track. Braço Duro is his antagonist in the series, doing everything to win at any price.
The Senninha app, in partnership with SuperToons, has several games and videos. Through the app, the child has the possibility to participate in the world of Senninha, learning with his determination and attitude.